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The Sole Supplier: Building the UK's Most Engaged Sneaker Community

Posted by Quentin Lebeau on August 3, 2020

If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.

I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.

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Interview: How Harley-Davidson Built a Community of One Million Fans

Posted by Quentin Lebeau on June 22, 2020

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.

For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

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