COVID-19: Why Community-Driven Brands Succeeded Where Others Failed
As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →Community Decoded: How Glossier's Community Strategy Works
Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.
Continue Reading →How French Brands Are Bouncing Back Post Lockdown
It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.
I wanted to write these down for everyone I spoke with these past few weeks who asked me how retail has been adapting in France.
Continue Reading →Témoignage Jacadi, Undiz & DCM Jennyfer : Communication Client et COVID-19
Retrouvez notre Talk Retail avec 3 marques qui ont su le mieux s'adapter à la crise sanitaire et garder le lien avec leurs clients.
Jacadi, Undiz et DCM Jennyfer nous partagent l'impact des nouvelles actions lancées pendant le confinement et ce qu'elles ont prévu pour les semaines à venir.
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