With retail players multiplying their acquisition offers and marketing strategies to attract new business, consumers are spoilt for choice when it comes to shopping. The real challenge is to retain these one-time customers and turn them into loyal advocates of their brand, and make their investment worthwhile.
This year, UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels. As a result, we can expect consumers to spend less on non-essential goods and services.
The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!