Dernière mise à jour : 24/03/2020
Pour vous permettre de répondre au mieux aux préoccupations de vos clients pendant ce confinement national, voici les questions les plus posées par les acheteurs en ligne en ce moment.
Les données sont basées sur l'activité de 130+ communautés de marque gérées sur les plateformes TokyWoky en Europe et aux Etats-Unis. Il s'agit principalement de marques mode, beauté, bricolage, tech, animaux de compagnie et sport.
Last updated: 24/03/2020
To help you address customer concerns during the COVID-19 lockdown, we're sharing the top questions online shoppers are asking right now.
The data is sourced from 130+ brand communities in Europe and the US, powered by TokyWoky. These are mainly fashion, beauty, DIY, tech, pets and sports brands.
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We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!
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Even with Salesforce naming it the #1 retail trend for 2020, brand communities are still a new concept for many retailers and tricky to get right.
The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.
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Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.
But why community platforms? What goals do these help them achieve?
And should you be doing the same?
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