9 Tips for Hosting Great Online Customer Events

Posted by Hanne Deceuninck on May 31, 2021

Customer events are one of the best ways to increase loyalty, engagement, and build a brand community. They’re more effective than contests, freebies or discounts when it comes to generating brand love.

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KICKS Beauty Talks Community Launches With TokyWoky

Posted by Team TokyWoky on May 3, 2021

KICKS, the leading beauty retailer in the Nordics, has teamed up with community platform provider TokyWoky to create a community space for their best customers and fans.

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5 Brand Community Tactics From The Ordinary

Posted by Hanne Deceuninck on April 27, 2021

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.

Although they've done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since.

Here's 5 community tactics to learn from them:

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Community Decoded: 5 Tactics from Little Red Book, China's Social Commerce Giant

Posted by Hanne Deceuninck on February 24, 2021

Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).

Everything RED does fits its 3 C strategy: "Commerce, Content and Community". To differentiate from its many competitors, they prioritize the social aspect of their app over commerce.

Unsurprisingly, their approach to UGC is one of the very best in the industry. So I was excited to dig into this one and find 5 tactics to share with you.

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6 Predictions for Retail and Community in 2021

Posted by Quentin Lebeau on January 27, 2021

It's an understatement to say the world looked very different when I made last year's list. 

If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.

The result? A rush to community as advocacy and loyalty became a priority to many.

After an unpredictable year, here’s what I think 2021 holds for us:

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