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Quentin Lebeau

Quentin Lebeau
Startup founder with a background in law and a love for building stuff that didn’t exist before. Building communities at TokyWoky with the world’s leading brands.
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Recent Posts

6 Predictions for Retail and Community in 2021

Posted by Quentin Lebeau on January 27, 2021

It's an understatement to say the world looked very different when I made last year's list. 

If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.

The result? A rush to community as advocacy and loyalty became a priority to many.

After an unpredictable year, here’s what I think 2021 holds for us:

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TokyWoky and Superdrug win Best Customer Insights Strategy

Posted by Quentin Lebeau on January 15, 2021

I'm happy to announce we won "Best Customer Insights Strategy" with Superdrug at the 2021 Modern Retail Awards!

Just a few months after winning "Best Community Hub" at the Glossy Awards, we're especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year. 

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Best Customer Insights Strategy: TokyWoky & Superdrug nominated by Modern Retail

Posted by Quentin Lebeau on December 7, 2020

Some exciting news:

Just 4 months after our Best Community win with UK beauty retailer Superdrug at the Glossy Awards, we're now nominated for Best Customer Insights Strategy!

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What Next Gen Loyalty Looks Like For Retail: Community, Surprise & Delight, Personalization

Posted by Quentin Lebeau on November 17, 2020

This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.

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Reconfinement : pourquoi lancer sa communauté client maintenant ?

Posted by Quentin Lebeau on November 10, 2020

Pour beaucoup de marques, le confinement implique de devoir faire plus, avec moins de ressources. Pour gérer ce problème, certaines ont décidé, dès le 1er confinement, de s'appuyer sur leur communauté de clients.

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