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Quentin Lebeau

Quentin Lebeau
Startup founder with a background in law and a love for building stuff that didn’t exist before. Building communities at TokyWoky with the world’s leading brands.
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Recent Posts

What Next Gen Loyalty Looks Like For Retail: Community, Surprise & Delight, Personalization

Posted by Quentin Lebeau on November 17, 2020

This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.

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Reconfinement : pourquoi lancer sa communauté client maintenant ?

Posted by Quentin Lebeau on November 10, 2020

Pour beaucoup de marques, le confinement implique de devoir faire plus, avec moins de ressources. Pour gérer ce problème, certaines ont décidé, dès le 1er confinement, de s'appuyer sur leur communauté de clients.

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The Problem with Building Your Brand Community on Social Media

Posted by Quentin Lebeau on October 15, 2020

One of the more frequent questions I get from brands on building their customer community is "why can't I just build it on social media?".

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The Sole Supplier: Building the UK's Most Engaged Sneaker Community

Posted by Quentin Lebeau on August 3, 2020

If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.

I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.

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COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

Posted by Quentin Lebeau on July 1, 2020

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

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