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Quentin Lebeau

Quentin Lebeau
Startup founder with a background in law and a love for building stuff that didn’t exist before. Building communities at TokyWoky with the world’s leading brands.
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Recent Posts

The Sole Supplier: Building the UK's Most Engaged Sneaker Community

Posted by Quentin Lebeau on August 3, 2020

If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.

I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.

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COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

Posted by Quentin Lebeau on July 1, 2020

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

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Interview: How Harley-Davidson Built a Community of One Million Fans

Posted by Quentin Lebeau on June 22, 2020

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.

For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

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How French Brands Are Bouncing Back Post Lockdown

Posted by Quentin Lebeau on May 25, 2020

It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.

I wanted to write these down for everyone I spoke with these past few weeks who asked me how retail has been adapting in France.

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TokyWoky & Superdrug shortlisted for Best Community Hub (Glossy Awards)

Posted by Quentin Lebeau on March 12, 2020

We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!

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