Quentin Lebeau
Recent Posts
Community recruitment strategy: leveraging social media & email marketing
The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!
Continue Reading →Community recruitment strategy: your website as an essential asset
When launching a brand community, one of our clients’ biggest concerns is how to recruit members to get the ball rolling on contributions and later, how to keep increasing the size of their community.
Continue Reading →Community Building 101: Choosing The Right Platform
A crucial step to any community building process is picking the right platform to host your community.
Continue Reading →6 Predictions for Retail and Community in 2021
It's an understatement to say the world looked very different when I made last year's list.
If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.
The result? A rush to community as advocacy and loyalty became a priority to many.
After an unpredictable year, here’s what I think 2021 holds for us:
Continue Reading →TokyWoky and Superdrug win Best Customer Insights Strategy
I'm happy to announce we won "Best Customer Insights Strategy" with Superdrug at the 2021 Modern Retail Awards!
Just a few months after winning "Best Community Hub" at the Glossy Awards, we're especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year.
Continue Reading →
.png)
75002 Paris
London N1 6AD