Quentin Lebeau
Recent Posts
What Next Gen Loyalty Looks Like For Retail: Community, Surprise & Delight, Personalization
This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.
Continue Reading →Reconfinement : pourquoi lancer sa communauté client maintenant ?
Pour beaucoup de marques, le confinement implique de devoir faire plus, avec moins de ressources. Pour gérer ce problème, certaines ont décidé, dès le 1er confinement, de s'appuyer sur leur communauté de clients.
Continue Reading →The Problem with Building Your Brand Community on Social Media
One of the more frequent questions I get from brands on building their customer community is "why can't I just build it on social media?".
Continue Reading →The Sole Supplier: Building the UK's Most Engaged Sneaker Community
If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.
I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.
Continue Reading →COVID-19: Why Community-Driven Brands Succeeded Where Others Failed
As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
Continue Reading →
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