Quentin Lebeau
Recent Posts
COVID-19: Why Community-Driven Brands Succeeded Where Others Failed
As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →How French Brands Are Bouncing Back Post Lockdown
It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.
I wanted to write these down for everyone I spoke with these past few weeks who asked me how retail has been adapting in France.
Continue Reading →TokyWoky & Superdrug shortlisted for Best Community Hub (Glossy Awards)
We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!
Continue Reading →How To Start Your Brand Community Project
Even with Salesforce naming it the #1 retail trend for 2020, brand communities are still a new concept for many retailers and tricky to get right.
The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.
Continue Reading →
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