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Live Brand Q&A | Keeping Customers Engaged During The Lockdown

Posted by Team TokyWoky on April 16, 2020 Team TokyWoky

Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.

We selected some of the best initiatives we've seen and asked these brands to share the work they've been doing and first results.

Big thanks to Emily, Lauren, Julia, George and Gabrielle who accepted to share.

Hear how brands like you are tackling the COVID-19 crisis:

For more inspiration, we're listing 20+ top brand initiatives you can check out here.

 

Hear from our speakers:

Julia Strandman, Social Commerce at Monki

Julia shows how H&M's Gen Z brand, after polling their customer community, has been keeping customer engagement up during the lockdown with a focus on positivity and outfit inspirations.

 

George Sullivan, CEO at The SoleSupplier
Emily Atkins, Digital Marketing & Acquisition at The SoleSupplier

George and Emily share how the community-first brand has been adapting its content and community engagement strategy since the beginning of the lockdown, and how their audience has been reacting so far.

 

Lauren Hoyal, Senior Creative Content & Social Media Manager at HobbyCraft

Lauren talks about how HobbyCraft launched a daily Kid Craft Club to help parents keep their children busy with fun craft projects during the lockdown and Easter holiday.

 

Gabrielle Hase, CEO at Soleberry Advisory

With over 20 years experience in the Digital and Retail space, Gabrielle advises brands like LK Bennett, Hobbs, Fenwick's, TK Maxx and Moonpig. She weighed in on brand initiatives she's been following closely, what not to do right now, and how brands need to get the tone right.

 

We'll have more of these sessions coming in the future, subscribe below if you want to stay up to date when we do!

 

Topics: Retail Brand community

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