Community Decoded: How LEGO Builds on Superfans and Existing Fan Communities
New month, some new branding for this series, and of course a new community to analyse.
Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.
Continue Reading →Community Decoded: Lululemon's Mix of Offline & Online Engagement
This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.
This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.
Continue Reading →The Sole Supplier: Building the UK's Most Engaged Sneaker Community
If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.
I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.
Continue Reading →Community Decoded: 5 Ways Nike Wins With Community Marketing
In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →
.png)
75002 Paris
London N1 6AD