Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →Community Decoded: How Glossier's Community Strategy Works
Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.
Continue Reading →Témoignage Jacadi, Undiz & DCM Jennyfer : Communication Client et COVID-19
Retrouvez notre Talk Retail avec 3 marques qui ont su le mieux s'adapter à la crise sanitaire et garder le lien avec leurs clients.
Jacadi, Undiz et DCM Jennyfer nous partagent l'impact des nouvelles actions lancées pendant le confinement et ce qu'elles ont prévu pour les semaines à venir.
Continue Reading →Live Brand Q&A | Keeping Customers Engaged During The Lockdown
Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.
We selected some of the best initiatives we've seen and asked these brands to share the work they've been doing and first results.
Continue Reading →How Brands Are Staying Connected With Customers During COVID-19: 20+ Great Brand Initiatives
Retailers are struggling to stay connected with customers as stores close, resources grow limited, and customer needs seem to have shifted for the time being.
I've been following how brands have been responding to the crisis and gathered some of the best initiatives. It’s my way of celebrating what these teams are doing and (hopefully!) giving you a few ideas on how to tackle the coming weeks.
Continue Reading →
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