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Interview: How Harley-Davidson Built a Community of One Million Fans

Posted by Quentin Lebeau on June 22, 2020

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.

For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

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Community Decoded: How Glossier's Community Strategy Works

Posted by Hanne Deceuninck on June 12, 2020

Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.

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Témoignage Jacadi, Undiz & DCM Jennyfer : Communication Client et COVID-19

Posted by Hanne Deceuninck on May 15, 2020

Retrouvez notre Talk Retail avec 3 marques qui ont su le mieux s'adapter à la crise sanitaire et garder le lien avec leurs clients.

Jacadi, Undiz et DCM Jennyfer nous partagent l'impact des nouvelles actions lancées pendant le confinement et ce qu'elles ont prévu pour les semaines à venir.

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Live Brand Q&A | Keeping Customers Engaged During The Lockdown

Posted by Team TokyWoky on April 16, 2020

Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.

We selected some of the best initiatives we've seen and asked these brands to share the work they've been doing and first results.

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How Brands Are Staying Connected With Customers During COVID-19: 20+ Great Brand Initiatives

Posted by Hanne Deceuninck on April 6, 2020

Retailers are struggling to stay connected with customers as stores close, resources grow limited, and customer needs seem to have shifted for the time being.

I've been following how brands have been responding to the crisis and gathered some of the best initiatives. It’s my way of celebrating what these teams are doing and (hopefully!) giving you a few ideas on how to tackle the coming weeks.

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