Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.
We selected some of the best initiatives we've seen and asked these brands to share the work they've been doing and first results.
Retailers are struggling to stay connected with customers as stores close, resources grow limited, and customer needs seem to have shifted for the time being.
I've been following how brands have been responding to the crisis and gathered some of the best initiatives. It’s my way of celebrating what these teams are doing and (hopefully!) giving you a few ideas on how to tackle the coming weeks.