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3 Reasons Why Brands Are Launching Their Own Community Platform

Posted by Quentin Lebeau on February 7, 2020

Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.

This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.

But why community platforms? What goals do these help them achieve?

And should you be doing the same?

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