Community Decoded: Lululemon's Mix of Offline & Online Engagement
Posted by
Hanne Deceuninck on September 23, 2020
This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.
This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.
Continue Reading →Community Decoded: 5 Ways Nike Wins With Community Marketing
Posted by
Hanne Deceuninck on July 15, 2020
In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.
Continue Reading →Community Decoded: How Glossier's Community Strategy Works
Posted by
Hanne Deceuninck on June 12, 2020
Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.
Continue Reading →
.png)
