Hanne Deceuninck
Recent Posts
9 Tips for Hosting Great Online Customer Events
5 Brand Community Tactics From The Ordinary
The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.
Although they've done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since.
Here's 5 community tactics to learn from them:
Continue Reading →Community Decoded: Little Red Book's Social Commerce Playbook
Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).
Everything RED does fits its 3 C strategy: "Commerce, Content and Community". To differentiate from its many competitors, they prioritize the social aspect of their app over commerce.
Unsurprisingly, their approach to UGC is one of the very best in the industry. So I was excited to dig into this one and find 5 tactics to share with you.
Continue Reading →Lockdown: What Online Shoppers Want To Know [January Update]
Last updated: 05/01/2020.
As the UK and other countries enter a new lockdown, shoppers are left with many questions about orders they made or were planning on making.
To help your team anticipate customer needs during this new period, we're listing the most frequently asked questions by online shoppers right now.
Continue Reading →Community Decoded: How Outdoor Voices Builds a Community-First Brand
Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.
Continue Reading →
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