Hanne Deceuninck

Hanne Deceuninck
Hanne heads the Marketing team at TokyWoky.
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Recent Posts

9 Tips for Hosting Great Online Customer Events

Posted by Hanne Deceuninck on May 31, 2021

Customer events are one of the best ways to increase loyalty, engagement, and build a brand community. They’re more effective than contests, freebies or discounts when it comes to generating brand love.

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5 Brand Community Tactics From The Ordinary

Posted by Hanne Deceuninck on April 27, 2021

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.

Although they've done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since.

Here's 5 community tactics to learn from them:

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Community Decoded: 5 Tactics from Little Red Book, China's Social Commerce Giant

Posted by Hanne Deceuninck on February 24, 2021

Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).

Everything RED does fits its 3 C strategy: "Commerce, Content and Community". To differentiate from its many competitors, they prioritize the social aspect of their app over commerce.

Unsurprisingly, their approach to UGC is one of the very best in the industry. So I was excited to dig into this one and find 5 tactics to share with you.

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Lockdown: What Online Shoppers Want To Know [January Update]

Posted by Hanne Deceuninck on January 5, 2021

Last updated: 05/01/2020. 

As the UK and other countries enter a new lockdown, shoppers are left with many questions about orders they made or were planning on making.

To help your team anticipate customer needs during this new period, we're listing the most frequently asked questions by online shoppers right now. 

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Community Decoded: How Outdoor Voices Builds a Community-First Brand

Posted by Hanne Deceuninck on December 17, 2020

Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.

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