3 Reasons Why Brands Are Launching Their Own Community Platform
Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.
But why community platforms? What goals do these help them achieve?
And should you be doing the same?
Continue Reading →7 Predictions for Retail & Community in 2020
A lot has changed in the community space this year.
We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.
Continue Reading →4 Questions Retailers Should Ask when Building a Brand Community
5 years ago, our team launched its first community platform. Since then we’ve built online communities with some of the world’s biggest brands.
As we grow, I want to start sharing our key learnings for community building. In short, bring you “The Complete Guide to Building Brand Communities” we think is missing today.
Continue Reading →
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