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Hanne Deceuninck

Hanne Deceuninck
Hanne heads the Marketing team at TokyWoky.
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Recent Posts

What's Next After Customers' Big Shift to Digital? (Retail Talk)

Posted by Hanne Deceuninck on September 29, 2020

As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what's to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital - what's next?

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Community Decoded: Lululemon's Mix of Offline & Online Engagement

Posted by Hanne Deceuninck on September 23, 2020

This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.

This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.

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Community Decoded: 5 Ways Nike Wins With Community Marketing

Posted by Hanne Deceuninck on July 15, 2020

In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.

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Community Decoded: How Glossier's Community Strategy Works

Posted by Hanne Deceuninck on June 12, 2020

Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.

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Témoignage Jacadi, Undiz & DCM Jennyfer : Communication Client et COVID-19

Posted by Hanne Deceuninck on May 15, 2020

Retrouvez notre Talk Retail avec 3 marques qui ont su le mieux s'adapter à la crise sanitaire et garder le lien avec leurs clients.

Jacadi, Undiz et DCM Jennyfer nous partagent l'impact des nouvelles actions lancées pendant le confinement et ce qu'elles ont prévu pour les semaines à venir.

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