Hanne Deceuninck

Hanne Deceuninck
Hanne heads the Marketing team at TokyWoky.
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Recent Posts

Reconfinement : Les Questions Des Acheteurs En Ligne

Posted by Hanne Deceuninck on October 29, 2020

Dernière mise à jour : 29/10/2020. Cet article a été publié et mis à jour tout au long du 1er confinement. Nous continuerons les mises à jour pendant cette nouvelle période, n'hésitez donc pas à ajouter cette page à vos favoris.

La nouvelle est tombée hier soir : la France se dirige vers un reconfinement national pour donner un coup de frein à la propagation de la COVID-19. Résultat : des milliers de français se posent des questions sur leurs achats, commandes passées ou à venir, surtout à l'approche des fêtes de fin d'année.

Pour vous permettre de répondre au mieux à leurs préoccupations pendant cette période, TokyWoky recense les questions les plus posées par les acheteurs en ligne en ce moment. 

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Community Decoded: How LEGO Builds on Superfans and Existing Fan Communities

Posted by Hanne Deceuninck on October 28, 2020

New month, some new branding for this series, and of course a new community to analyse.

Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.

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What's Next After Customers' Big Shift to Digital? (Retail Talk)

Posted by Hanne Deceuninck on September 29, 2020

As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what's to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital - what's next?

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Community Decoded: Lululemon's Mix of Offline & Online Engagement

Posted by Hanne Deceuninck on September 23, 2020

This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.

This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.

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Community Decoded: 5 Ways Nike Wins With Community Marketing

Posted by Hanne Deceuninck on July 15, 2020

In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.

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