Quentin Lebeau
Recent Posts
The Problem with Building Your Brand Community on Social Media
One of the more frequent questions I get on building a brand community is "why can't I just build it on social media?".
Continue Reading →The Sole Supplier: Building the UK's Most Engaged Sneaker Community
If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.
I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.
Continue Reading →COVID-19: Why Community-Driven Brands Succeeded Where Others Failed
As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →How French Brands Are Bouncing Back Post Lockdown
It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.
I wanted to write these down for everyone I spoke with these past few weeks who asked me how retail has been adapting in France.
Continue Reading →
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