Quentin Lebeau

Quentin Lebeau
Startup founder with a background in law and a love for building stuff that didn’t exist before. Building communities at TokyWoky with the world’s leading brands.
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Recent Posts

Why are beauty brands building their customer community in 2023?

Posted by Quentin Lebeau on February 21, 2023

Beauty brands are creating some of the strongest customer communities out there today. They have passionate customers who love to create UGC, discuss their favorite products and co-create: everything a brand needs to start building its owned community. 

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8 examples of retail loyalty programs for a higher average order value

Posted by Quentin Lebeau on September 7, 2022

With retail players multiplying their acquisition offers and marketing strategies to attract new business, consumers are spoilt for choice when it comes to shopping. The real challenge is to retain these one-time customers and turn them into loyal advocates of their brand, and make their investment worthwhile 

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5 examples of online community UGC that drive conversion in retail

Posted by Quentin Lebeau on July 18, 2022

User Generated Content or UGC is increasingly becoming the most popular advocacy vehicle used by brands and retailers.

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Community recruitment strategy: leveraging social media & email marketing

Posted by Quentin Lebeau on May 16, 2022

The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!

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Community recruitment strategy: your website as an essential asset

Posted by Quentin Lebeau on May 6, 2022

When launching a brand community, one of our clients’ biggest concerns is how to recruit members to get the ball rolling on contributions and later, how to keep increasing the size of their community.

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