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Quentin Lebeau

Quentin Lebeau
Startup founder with a background in law and a love for building stuff that didn’t exist before. Building communities at TokyWoky with the world’s leading brands.
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Recent Posts

How To Start Your Brand Community Project

Posted by Quentin Lebeau on March 9, 2020

Even with Salesforce naming it the #1 retail trend for 2020, brand communities are still a new concept for many retailers and tricky to get right.

The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.

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3 Reasons Why Brands Are Launching Their Own Community Platform

Posted by Quentin Lebeau on February 7, 2020

Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.

This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.

But why community platforms? What goals do these help them achieve?

And should you be doing the same?

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7 Predictions for Retail & Community in 2020

Posted by Quentin Lebeau on January 17, 2020

A lot has changed in the community space this year.

We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.

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4 Questions Retailers Should Ask when Building a Brand Community

Posted by Quentin Lebeau on June 26, 2019

5 years ago, our team launched its first community platform. Since then we’ve built online communities with some of the world’s biggest brands.

As we grow, I want to start sharing our key learnings for community building. In short, bring you “The Complete Guide to Building Brand Communities” we think is missing today.

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