Quentin Lebeau
Recent Posts
How To Start Your Brand Community Project
Even with Salesforce naming it the #1 retail trend for 2020, brand communities are still a new concept for many retailers and tricky to get right.
The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.
Continue Reading →3 Reasons Why Brands Are Launching Their Own Community Platform
Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.
But why community platforms? What goals do these help them achieve?
And should you be doing the same?
Continue Reading →7 Predictions for Retail & Community in 2020
A lot has changed in the community space this year.
We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.
Continue Reading →4 Questions Retailers Should Ask when Building a Brand Community
5 years ago, our team launched its first community platform. Since then we’ve built online communities with some of the world’s biggest brands.
As we grow, I want to start sharing our key learnings for community building. In short, bring you “The Complete Guide to Building Brand Communities” we think is missing today.
Continue Reading →
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