Quentin Lebeau
Recent Posts
How French Brands Are Bouncing Back Post Lockdown
It’s been 15 days since France reopened. Retailers are still adapting to yet another new “normal” every day, but some common patterns and best practices are emerging.
I wanted to write these down for everyone I spoke with these past few weeks who asked me how retail has been adapting in France.
Continue Reading →TokyWoky & Superdrug shortlisted for Best Community Hub (Glossy Awards)
We’re excited to be shortlisted for Best Community Hub at the 2020 Glossy Awards for our partnership with Superdrug, the UK’s top beauty, health and skincare retailer!
Continue Reading →How To Start Your Brand Community Project
Even with Salesforce naming it the #1 retail trend for retail in the new year, brand communities are still a new concept for many retailers and tricky to get right.
The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.
Continue Reading →3 Reasons Why Brands Are Launching Their Own Community Platform
Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.
But why community platforms? What goals do these help them achieve?
And should you be doing the same?
Continue Reading →7 Predictions for Retail & Community in 2020
A lot has changed in the community space this year.
We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.
Continue Reading →
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