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What Next Gen Loyalty Looks Like For Retail: Community, Surprise & Delight, Personalization

Posted by Quentin Lebeau on November 17, 2020

This article is aimed at CMOs, Loyalty & CRM Directors and anyone else who feel they’re not doing enough to retain, delight and leverage their customers. We’ve written it to explain what we think next-gen loyalty looks like for retail in a 10-min read.

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Reconfinement : pourquoi lancer sa communauté client maintenant ?

Posted by Quentin Lebeau on November 10, 2020

Pour beaucoup de marques, le confinement implique de devoir faire plus, avec moins de ressources. Pour gérer ce problème, certaines ont décidé, dès le 1er confinement, de s'appuyer sur leur communauté de clients.

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Lockdown: What Online Shoppers Want To Know

Posted by Hanne Deceuninck on November 5, 2020

Last updated: 04/11/2020. This article has been published and updated throughout the first lockdown. We will continue with these updates throughout this new lockdown. Feel free to bookmark this page or subscribe to get updates.

As the UK and other parts of Europe are entering a second lockdown, shoppers have many questions about purchases they made or are planning on making, especially with the Holiday season fast approaching.

To help your team anticipate customer needs during this new period, we're listing the most frequently asked questions by online shoppers right now. 

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Reconfinement : Les Questions Des Acheteurs En Ligne

Posted by Hanne Deceuninck on October 29, 2020

Dernière mise à jour : 29/10/2020. Cet article a été publié et mis à jour tout au long du 1er confinement. Nous continuerons les mises à jour pendant cette nouvelle période, n'hésitez donc pas à ajouter cette page à vos favoris.

La nouvelle est tombée hier soir : la France se dirige vers un reconfinement national pour donner un coup de frein à la propagation de la COVID-19. Résultat : des milliers de français se posent des questions sur leurs achats, commandes passées ou à venir, surtout à l'approche des fêtes de fin d'année.

Pour vous permettre de répondre au mieux à leurs préoccupations pendant cette période, TokyWoky recense les questions les plus posées par les acheteurs en ligne en ce moment. 

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Community Decoded: How LEGO Builds on Superfans and Existing Fan Communities

Posted by Hanne Deceuninck on October 28, 2020

New month, some new branding for this series, and of course a new community to analyse.

Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.

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