Beauty brands are creating some of the strongest customer communities out there today. They have passionate customers who love to create UGC, discuss their favorite products and co-create: everything a brand needs to start building its owned community.
With retail players multiplying their acquisition offers and marketing strategies to attract new business, consumers are spoilt for choice when it comes to shopping. The real challenge is to retain these one-time customers and turn them into loyal advocates of their brand, and make their investment worthwhile.
This year, UK inflation hit an all-time high of 8%, fuel prices are soaring, and the cost of living is reaching astronomical levels. As a result, we can expect consumers to spend less on non-essential goods and services.