5 Brand Community Tactics From The Ordinary

Posted by Hanne Deceuninck on April 27, 2021

The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.

Although they've done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since.

Here's 5 community tactics to learn from them:

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Community Decoded: Little Red Book's Social Commerce Playbook

Posted by Hanne Deceuninck on February 24, 2021

Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).

Everything RED does fits its 3 C strategy: "Commerce, Content and Community". To differentiate from its many competitors, they prioritize the social aspect of their app over commerce.

Unsurprisingly, their approach to UGC is one of the very best in the industry. So I was excited to dig into this one and find 5 tactics to share with you.

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6 Predictions for Retail and Community in 2021

Posted by Quentin Lebeau on January 27, 2021

It's an understatement to say the world looked very different when I made last year's list. 

If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.

The result? A rush to community as advocacy and loyalty became a priority to many.

After an unpredictable year, here’s what I think 2021 holds for us:

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TokyWoky and Superdrug win Best Customer Insights Strategy

Posted by Quentin Lebeau on January 15, 2021

I'm happy to announce we won "Best Customer Insights Strategy" with Superdrug at the 2021 Modern Retail Awards!

Just a few months after winning "Best Community Hub" at the Glossy Awards, we're especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year. 

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Community Decoded: How Outdoor Voices Builds a Community-First Brand

Posted by Hanne Deceuninck on December 17, 2020

Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.

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