The Sole Supplier: Building the UK's Most Engaged Sneaker Community
If you're a sneaker fan, The Sole Supplier is one of the best online destinations in the UK. Over 3 million people every month rely on the platform to find their next best pair of footwear. They're also a prime example of how community building can generate brand credibility and customer engagement.
I got to sit down with George Sullivan, founder and CEO of The Sole Supplier, who had great advice for anyone building a brand community right now.
Continue Reading →Community Decoded: 5 Ways Nike Wins With Community Marketing
In our new episode of Community Decoded, we're exploring the world's biggest community of athletes and sneaker fans. Nike is the #1 sports brand in the world (worth $37B), the most followed brand on social media (90M on Instagram), and community is at the core of their powerful brand strategy.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
Continue Reading →Community Decoded: How Glossier's Community Strategy Works
Welcome to the first episode of Community Decoded! Our new blog series for brands who want to build and grow their brand community.
Continue Reading →Témoignage Jacadi, Undiz & DCM Jennyfer : Communication Client et COVID-19
Retrouvez notre Talk Retail avec 3 marques qui ont su le mieux s'adapter à la crise sanitaire et garder le lien avec leurs clients.
Jacadi, Undiz et DCM Jennyfer nous partagent l'impact des nouvelles actions lancées pendant le confinement et ce qu'elles ont prévu pour les semaines à venir.
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