6 Predictions for Retail and Community in 2021
It's an understatement to say the world looked very different when I made last year's list.
If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.
The result? A rush to community as advocacy and loyalty became a priority to many.
After an unpredictable year, here’s what I think 2021 holds for us:
Continue Reading →TokyWoky and Superdrug win Best Customer Insights Strategy
I'm happy to announce we won "Best Customer Insights Strategy" with Superdrug at the 2021 Modern Retail Awards!
Just a few months after winning "Best Community Hub" at the Glossy Awards, we're especially grateful to highlight how community insights can inform teams across the organization, helping brands like Superdrug adapt to a difficult year.
Continue Reading →Community Decoded: How Outdoor Voices Builds a Community-First Brand
Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.
Continue Reading →Community Decoded: LEGO's Brand Community Strategy
New month, some new branding for this series, and of course a new community to analyse.
Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.
Continue Reading →Community Decoded: Lululemon's Mix of Offline & Online Engagement
This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.
This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.
Continue Reading →
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