Live Brand Q&A | Keeping Customers Engaged During The Lockdown
Our team spent the last weeks talking to retailers worldwide about staying connected to customers during the lockdown. Many wanted to hear from brands like theirs on how they're engaging customers as stores close.
We selected some of the best initiatives we've seen and asked these brands to share the work they've been doing and first results.
Continue Reading →20+ Brands Customer Engagement Tactics During Lockdown
Retailers are struggling to stay connected with customers as stores close, resources grow limited, and customer needs seem to have shifted for the time being.
I've been following how brands have been responding to the crisis and gathered some of the best initiatives. It’s my way of celebrating what these teams are doing and (hopefully!) giving you a few ideas on how to tackle the coming weeks.
Continue Reading →How To Start Your Brand Community Project
Even with Salesforce naming it the #1 retail trend for retail in the new year, brand communities are still a new concept for many retailers and tricky to get right.
The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.
Continue Reading →3 Reasons Why Brands Are Launching Their Own Community Platform
Retailers are “tired of fighting with algorithms” to reach their community of passionate customers.
This is what Lush posted when they left social media a few months ago. They joined Glossier, H&M, Sephora and more who are rethinking how dependent they've become on social media and are now building their own community platforms.
But why community platforms? What goals do these help them achieve?
And should you be doing the same?
Continue Reading →7 Predictions for Retail & Community in 2020
A lot has changed in the community space this year.
We’ve seen real momentum in retail and eCommerce. Retail execs are increasingly putting community building at the core of their strategy.
Continue Reading →
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