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6 Predictions for Retail and Community in 2021

Posted by Quentin Lebeau on January 27, 2021

It's an understatement to say the world looked very different when I made last year's list. 

If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.

The result? A rush to community as advocacy and loyalty became a priority to many.

After an unpredictable year, here’s what I think 2021 holds for us:

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The Problem with Building Your Brand Community on Social Media

Posted by Quentin Lebeau on October 15, 2020

One of the more frequent questions I get on building a brand community is "why can't I just build it on social media?".

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COVID-19: Why Community-Driven Brands Succeeded Where Others Failed

Posted by Quentin Lebeau on July 1, 2020

As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.

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Interview: How Harley-Davidson Built a Community of One Million Fans

Posted by Quentin Lebeau on June 22, 2020

Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.

For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.

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How To Start Your Brand Community Project

Posted by Quentin Lebeau on March 9, 2020

Even with Salesforce naming it the #1 retail trend for 2020, brand communities are still a new concept for many retailers and tricky to get right.

The right community strategy engages a community, while reaching clearly set business goals. Failing to define the scope and goals of your community project means you risk wasting budget & resources.

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