Beauty brands are creating some of the strongest customer communities out there today. They have passionate customers who love to create UGC, discuss their favorite products and co-create: everything a brand needs to start building its owned community.
The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!