5 examples of online community UGC that drive conversion in retail

Posted by Quentin Lebeau on July 18, 2022

User Generated Content or UGC is increasingly becoming the most popular advocacy vehicle used by brands and retailers.

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Community recruitment strategy: leveraging social media & email marketing

Posted by Quentin Lebeau on May 16, 2022

The first step to building a successful brand community is to recruit members. This is a crucial strategy to activate contributions and user-generated content quickly. The sooner you have members interacting, the sooner your community will start fostering trust, brand attachment and incremental revenue!

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Community recruitment strategy: your website as an essential asset

Posted by Quentin Lebeau on May 6, 2022

When launching a brand community, one of our clients’ biggest concerns is how to recruit members to get the ball rolling on contributions and later, how to keep increasing the size of their community.

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Community Building 101: Choosing The Right Platform

Posted by Quentin Lebeau on March 1, 2022

A crucial step to any community building process is picking the right platform to host your community.

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6 Predictions for Retail and Community in 2021

Posted by Quentin Lebeau on January 27, 2021

It's an understatement to say the world looked very different when I made last year's list. 

If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.

The result? A rush to community as advocacy and loyalty became a priority to many.

After an unpredictable year, here’s what I think 2021 holds for us:

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