Community Building 101: Choosing The Right Platform
A crucial step to any community building process is picking the right platform to host your community.
Continue Reading →6 Predictions for Retail and Community in 2021
It's an understatement to say the world looked very different when I made last year's list.
If I was expecting an overall acceleration of community projects, I thought historical brands would likely have delayed adoption. Then, the pandemic struck and the industry turned upside down. Brands lost direct access to customers and we started shopping online more than ever before.
The result? A rush to community as advocacy and loyalty became a priority to many.
After an unpredictable year, here’s what I think 2021 holds for us:
Continue Reading →The Problem with Building Your Brand Community on Social Media
One of the more frequent questions I get on building a brand community is "why can't I just build it on social media?".
Continue Reading →COVID-19: Why Community-Driven Brands Succeeded Where Others Failed
As the COVID-19 crisis and lockdown continues to impact the industry globally, community-driven brands like Monki, LuluLemon and Glossier are faring better than others. They adapted quickly, stayed connected with shoppers throughout the crisis and are the first to reopen with full support of their customers.
Continue Reading →Interview: How Harley-Davidson Built a Community of One Million Fans
Introducing our new interview series for community builders, where we ask the people behind top brand communities why and how they built it.
For my first interview, I spoke with one of the true pioneers in the space: the Harley-Davidson Owners Group.
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