Community Decoded: LEGO's Brand Community Strategy
New month, some new branding for this series, and of course a new community to analyse.
Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.
Continue Reading →The Problem with Building Your Brand Community on Social Media
One of the more frequent questions I get on building a brand community is "why can't I just build it on social media?".
Continue Reading →What's Next After Customers' Big Shift to Digital? (Retail Talk)
As we prep for the busiest season in retail in an already exceptional year, our latest panel talks about what's to come for the industry. The pandemic left little choice to both customers and companies in their embrace of digital. Now that your customers have gone digital - what's next?
Continue Reading →Community Decoded: Lululemon's Mix of Offline & Online Engagement
This is Community Decoded #3, our monthly series on brands who are switching to a community-first model. If you're new here, read up on our Glossier and Nike breakdown.
This month we're analysing Lululemon, one of the world's biggest athleisure and community-led companies.
Continue Reading →Best Community Hub win goes to TokyWoky and Superdrug at Glossy Awards
I'm very excited to share that we won "Best Community Hub" with Superdrug at the 2020 Glossy Awards! Many thanks to our partners at Superdrug!
Continue Reading →
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