How Carrefour launched one of the largest Grocery Retail communities in a matter of months.
In the last months, we’ve had the privilege of working with Carrefour on one of our most ambitious community project yet. Scoping, building and launching a global community for one of Europe’s leading retailers was, in fact, one of our most exciting challenges.
Continue Reading →5 Brand Community Tactics From The Ordinary
The Ordinary is one of the most popular and recommended skincare brands of the last few years. Especially popular on TikTok and YouTube, the brand was the most researched cosmetics brand online in 2020.
Although they've done zero paid publicity, The Ordinary managed to become a cult favourite and has been smartly leveraging its community of passionate customers since.
Here's 5 community tactics to learn from them:
Continue Reading →Community Decoded: Little Red Book's Social Commerce Playbook
Little Red Book (or RED) is China's biggest social commerce app, with over 6,000 brands selling on the platform (including many international brands).
Everything RED does fits its 3 C strategy: "Commerce, Content and Community". To differentiate from its many competitors, they prioritize the social aspect of their app over commerce.
Unsurprisingly, their approach to UGC is one of the very best in the industry. So I was excited to dig into this one and find 5 tactics to share with you.
Continue Reading →Community Decoded: How Outdoor Voices Builds a Community-First Brand
Outdoor Voices is part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.
Continue Reading →Community Decoded: LEGO's Brand Community Strategy
New month, some new branding for this series, and of course a new community to analyse.
Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.
Continue Reading →
.png)
75002 Paris
London N1 6AD