In the last months, we’ve had the privilege of working with Carrefour on one of our most ambitious community project yet. Scoping, building and launching a global community for one of Europe’s leading retailers was, in fact, one of our most exciting challenges.
OutdoorVoicesis part of a new generation of Direct-To-Consumer brands that puts building a brand community at the core of its strategy. The goal is twofold : increase customer loyalty and accelerate growth through brand advocacy.
New month, some new branding for this series, and of course a new community to analyse.
Today, we're diving deep into the community strategy of the world's favorite toy brand. Read on to learn how Lego gets it right when it comes to independent fan communities, UGC challenges and co-creation.